
In this way, it’s easier to find the right triggers to stimulate conversion. Its essence lies precisely in the most abstract information, such as the motivations, needs, desires, and interests of consumers. However, the persona should not rely solely on demographic information.

If your target is young, you can use a more casual tone of voice. Well, if you already know your target audience, you can use the demographic information to structure your persona.Īfter all, the place where they live, their level of education, their profession, and other elements directly influence the way they consume your content.įor example, if you deal with an audience of executives, you should adopt a more formal language. But how do you define the characteristics of this profile? The buyer persona is nothing more than a semifictional profile representing your ideal customer. So, if you don’t have a buyer persona yet, it’s time to create one. After all, the modern consumer places great value on the customization offered by companies, and this is an important factor in their buying decision. The production of any type of content can only be successful if you know your audience.
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The other great part is that you can sign in at any time to access your designs across a range of devices including your computer, iPad, iPhone, and Android devices making it super simple to work on the go.Download this post by entering your email below Do not worry, we do not spam. All you need to do is hit the ‘share’ button and send them a link to either edit or view by ticking a checkbox. So if your eBook is a collaborative affair, you can give your team either editing or viewing access. Best of all, uploading and using your own images is completely free! Work with a team and design anywhereĮvery design created in Canva is saved ‘in the cloud’ making it super simple for users to work with a team. And if you fancy yourself a bit of an illustrator, you can even upload your own drawings to give your eBook that artistic and personal touch. If it’s images that you need then you can choose from an enormous library of professional stock photos.
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If your eBook needs to adhere to a certain brand palette just enter the hex code of the colors you need to use to customize design elements.

Whether it’s an icon, vector or pull-quote, there’s so much versatility with Canva. That’s why you’ll want to make sure that every inch of your eBook is cohesive, sleek and visually engaging. Make an impact with images, illustrations and iconsįrom your eBook cover to your very back page, let’s face it, every page counts. And if you want to change any colors or elements to make your eBook feel more like ‘you’ then you can! It’s easy. Each multi-page layout provides visual default elements, colors and fonts, so that you always start off on the right foot.

You see, even if you have zero design experience, you’ll be able to create a professional looking eBook that hits all the right notes with Canva.

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The best part is, there’s no need to hire a graphic designer or pay for expensive and complicated software to get your eBook out there for the world to see. Whether your eBook is for a work project or for your personal literary work of art, Canva has a template to suit your needs. Choose from a stunning array of layouts and elements to suit your eBook’s theme
